Ah, tweet scheduling. I think it’s fair to say most bloggers have a love/hate relationship with scheduling their tweets – I know I certainly do. On the one hand, it’s a great way of bringing in a new audience to your blog. On the other, do you know how long it takes to schedule tweets for the month!? A long time. Of course, you could always pay someone to do it for you, but for those of us who either can’t afford to or just don’t want to, here are my top tips for tweet scheduling. I’m by no means an expert, so if you are I’d love to know your thoughts on anything I’ve missed.
I think it’s fair to say most bloggers are visual people, so including photos in your tweets makes a lot of sense. That said, I still see countless promo tweets without photos. I know schedulers like Buffer allow you to add photos directly from a blog post, but most allow you to upload your own too. I know I rarely click on a promo tweet that doesn’t have an accompanying photo, so why should I expect anyone else to? My favourite photos to use are ones that I’ve edited specifically for Twitter. I like to write the post title on the image so people can see what they’re clicking on straight away.
Don’t schedule bang on the hour
For the simple reason that everyone else does. It’s much easier to stand out on someone’s timeline in a sea of regular tweets than it is to stand out in a sea of promotional tweets. I always try and schedule tweets at random times like 8:37 to avoid this. I think the time you can schedule your tweets does depend a little on which scheduling service you use, but in my experience it’s best to stay away from the hour and half past the hour at the very least.
Optimise retweet accounts
My tips for getting retweeted by RT accounts post is dedicated purely to this point, but I think it’s important. Retweet accounts are a Godsend and are run by people who just wanna help you out. Use them well and your tweets will reach a larger audience. Try and just tag one per tweet and hopefully you’ll see some results.
Avoid tweeting during chat times
I will admit that this didn’t occur to me until a few days ago and that actually I might be guilty of it. I rarely participate in chats anymore as many seem to be recycling the same questions that I’ve answered a million times, but they are still going on. The #lbloggers hashtag features in most of my tweets, and I’ve probably gatecrashed that chat before without even realising. If you can avoid it, don’t use chat hashtags when the chat is taking place unless you are joining in.
Mix it up
Mix up your scheduled content instead of just promoting your new post and having done with it. I’m sure you’ve got some fab content sitting in your archive that rarely sees the light of day, so why not show it some love? I believe there is a WordPress plugin that does this for you, but if you’d rather be in control just spend some time going through your archive and getting some of your older content back out there.
I’m sure I’ve missed a few things, but these are my top 5 tips for scheduling tweets. Let me know what yours are below.