What is Tailwind and why should you be using it?

I’m well and truly on the Pinterest bandwagon at the moment. Not sure if you’ve noticed. I thought today I’d talk about Tailwind; mainly what it is and why you should be using it. Tailwind works alongside Pinterest and Instagram to help manage your account. I’m only going to talk about it in relation to Pinterest though, as that’s all I’ve used it for. It’s been a welcome addition to my Pinterest strategy, so I thought I’d share some tips on how you can use it too!

What is Tailwind?

Tailwind is a visual marketing tool. You can use it to schedule pins, view insights and discover new content. My favourite part of Tailwind is their new feature, Tailwind Tribes. Tribes are a great way of finding and sharing content. Each tribe has rules to follow, but I’ve seen such a spike in traffic since I’ve started using them. They are basically like group boards but appear on Tailwind, and members can add their pins to the boards. I have my own tribe for bloggers – just drop me a message on Twitter if you’d like to join!

Why should you be using Tailwind?

I don’t actually remember when I first signed up to the app, but it’s been a game-changer in recent months and it’s so simple to use! If you struggle to use Pinterest with your blog because of time management, or not really knowing what to post, Tailwind is a massive help. Your first 100 pins are free, so I just signed up with the expectation of quitting if and when I didn’t like it. I have clearly decided that I won’t be quitting anytime soon, and have in fact chosen to sign up for my first paid month.

Tailwind Visual Marketing Suite

Pinterest is a great tool for growing your blog, but it’s impossible to be actively pinning 24/7. Tailwind helps you take care of that and adds everything you want to pin to a queue, ready to be posted automatically. I like to schedule my blog posts to different boards, and some of these to go throughout the night. This helps my posts reach more people – particularly those in the US who I don’t cater to as much on my other social channels. Tailwind enhances this, as it gives you control over when people can see your posts.

Another reason I like Tailwind is that Pinterest’s algorithm is great at showing you things you like, but not so great at showing you new content. Tailwind (particularly the tribes) is great for introducing you to content outside of your niche. I’m in a couple of general blogging tribes and there’s such a broad range of content there to read and discover. It’s a nice change to just finding new posts through Twitter!

If you’re struggling to get into Pinterest but want to be better at it, I personally think Tailwind is really helpful. If you sign up using my referral link, you’ll get one month free after your 100 free pins so you can really test it out and find out how well it’s going to work for you.

Are you a Tailwind user already? I’d love to hear how you use it!

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