Pinterest can be an absolute game-changer for driving traffic to your blog. If you’re not already using it, I can’t recommend it enough. I’ve been using the platform for a few years now and have a few tips for those looking to get into it. It may seem confusing at first, but I promise it’s really easy to set up and use once you know what you’re doing!
Let’s start with the basics
When you sign up to Pinterest, you’ll be asked to select a few key topics you’re interested in to allow Pinterest to curate you a feed of things it thinks you’ll be interested in. Over time, this feed will become full of content from people you follow and the things you love, and serve as a way to discover new content.
Next, you’ll need to create some boards. At present, I have 43 boards covering a whole manner of topics. The key to using Pinterest for driving traffic to your blog is in your boards. You need to be pinning your content to places where it’s relevant, and so it’s important to set up boards you can use for this.
Example: I frequently write about bullet journalling and therefore it makes sense for me to have a bullet journalling board. On said board, I pin my own bullet journal content and that of others. This board alone has 505 followers, so it’s the perfect place to promote my new bullet journal content as I know the audience is engaged and interested in the topic I’m sharing.
I recommend setting up a board purely for your blog posts, along with a few other key topics that you enjoy or post about regularly. You don’t need loads of boards on Pinterest, you just need to have boards that reflect your interests and that you can pin to regularly.
Another great way of driving traffic to your blog is by joining group boards and pinning your content there. Quite often you will have to request to join these groups as they are monitored by someone, but I’ve never been declined.
Don’t know where to start? Try joining a board for bloggers, like this one which I created recently.
Of course, it’s all well and good saying ‘pin your posts to Pinterest’, but what does that actually mean? There are a number of ways of pinning your content; you can either copy links into Pinterest itself, or there are plugins you can use to post to Pinterest directly from someone’s blog. As a general rule, you want to make your content easy to pin and so if you’re able to download a plugin on WordPress or add sharing buttons on Blogger, I’d do it. It’s all well and good pinning your own content, but if you can encourage others to do it too then you’re on to a winner.
My final tip for those starting out on Pinterest is to use attention-grabbing images. Portrait images rule on Pinterest as it’s a very mobile-first tool, and you’ll also want to make sure your blog theme is mobile optimised if possible. There are loads of free tools around to help you create graphics for Pinterest if you don’t know where to begin, and I really do think this has an effect on whether or not people will click through to your posts.
Still stuck? Read: how to create Pinnable images for your content
So, let’s recap. To get started on Pinterest, you’ll need to:
- Create boards that are relevant to the content you intend to share
- Join group boards if possible to share your content to a wider audience
- Make sure the images you share on Pinterest are portrait and eye-catching