I love an Instagram theme. It’s taken me a while to get my grid to a place I’m happy with but I think I’m getting there. I thought I’d share some tips on how I curated my Instagram grid with the hope that it’ll help you get yours down. I have a separate personal Instagram account to my blogging one so curating my Instagram grid is potentially easier than it would be for someone trying to combine both, but there’s always room for improvement!
Take a look at your likes
Using my likes on Instagram I realised what I actually engaged with. If you’re a bit like-happy this might not work for you, but most of my likes had a clear theme and this is where I started getting ideas for my own. Do you gravitate towards dark images, cityscapes, selfies? What you like and what you can post might be different, but this was a good starting point for me.
Work out what is realistic
I’ll be honest; a lot of my likes are white, bright flat lays. However, these aren’t pictures I’m interested in taking or have the opportunity to take so aren’t realistic for my theme. Other photos that came up often were pretty buildings and pictures of food, which are realistic for me and so I’ve started trying to include these more often. My current ‘theme’ is along the lines of sunsets, selfies and snapshots in London because that’s essentially what my grid consists of. Any time I see a sunset I snap it, and even if I don’t post it straight away it will always sit in my camera roll to be used later on.
Use similar filters
I always use the same filter on my images (VSCO HB1, contrast +2 and saturation -1, if you were wondering) and this helps a lot with curating a theme. You could go for black and white as an easy one, or just try and stick to a dark or light grid. I like to alternate with darker and lighter photos so I never have anything too dark that close together.
Apps like VSCO and Afterlight allow you to save presets of filter combinations you use often, so you can easily take advantage of this when uploading. VSCO also saves your photos in a grid, so you can preview what they would look like on Instagram and how they’d fit your grid. This has honestly made curating my grid so much easier and my Insta-game has definitely improved since I downloaded VSCO.
Plan your content
Much like blogging, curating your Instagram grid works best when you can plan your content. Try and have some posts to go up at any time if you can. It’ll make it much easier on down days where you don’t have a lot to post. As I said earlier, sunsets are a big one for me as I know they’ll always be relevant.
Be ruthless and dedicate yourself
Okay so this last tip is a bit of a joke. However, curating your Instagram grid takes time and effort and you’ll need to be dedicated to it. I can sometimes disappear from the app for days because I haven’t got the perfect photo to upload. To some this may seem extreme but it definitely depends why you’re using the app. I have a separate account for my blog, so most things that don’t fit my blog Instagram theme are good to go on my personal account. Even if I don’t post, I usually scroll the app anyway looking for inspiration.
I really hope you enjoyed this post. Let me know how you curate your Instagram grid and if you have any tips I’ve missed.