You may have noticed I’ve been a bit absent from blogging recently, and whilst this is partly due to final university deadlines looming, I’ve also found a new addiction in the form of Depop. If you don’t know what Depop is, it’s basically an app for buying and selling stuff. I have a ton of clothes at my parents’ house just sitting there collecting dust, so when I went home at the weekend I decided to stick them all on the app and see where it got me. Below are my five top tips for having success with Depop.
Take good photos
Much like Instagram, if your Depop grid doesn’t look aesthetically pleasing, your clothes won’t sell. Whilst some really sought-after items may sell even without nice imagery, good photos will make people more likely to follow you and will show your clothes in their true light! You don’t have to be a pro photographer either; just make sure you take your photos in daylight and that you get an angle that really shows off the item. You’re only allowed 4 photos per item, so it’s in your interest to make them all good ones!
Also, show what your clothes look like on a model if possible. If you’ve outgrown items or you just don’t feel comfortable in front of the camera then it might be difficult, but I like to be able to see the fit of an item before I buy it. Consider asking a friend to model for you or finding a photo of you wearing it when it fit you properly. If it’s a relatively new item you could always use a stock photo from the website you bought it from.
Like any social media channel – you aren’t gonna grow unless you promote yourself and use the app regularly. As a blogger you probably already have a variety of people you can promote yourself to, so take advantage and tell them you’re selling! Depop gives you the option to share individual items on your social networks as you post them, but you can tweet a link to your Depop account or even write a whole blog post dedicated to what you’re selling (totally not the purpose of this post, but you can follow me here).
Promoting yourself on Depop isn’t all that easy as it’s harder to engage unless you’re actually interested in items, but liking clothes you’re interested in and following people is a good way of building up a network.
Build up a good rep for yourself
Depop allows you to rate both buyers and sellers out of 5 per transaction. If you don’t have anything to sell, you can create an account just for buying clothes and you’ll still be able to gain a good reputation for if/when you do start selling. You can also swap clothes with people which I’ve done once and went really well. I think this is a great way of building up a good reputation too because it shows that you’re trustworthy, and that’s all people really need to know!
Always state faults/defects with an item
This is probably one of my most important points, as I’ve been buying a lot off Depop recently and there’s nothing worse than receiving something that isn’t quite what you thought it would be! I ordered a dress that arrived with a hole in (the seller claimed they knew nothing about it but it was still annoying) and another dress which had foundation marks on the collar. These may be fixable, but I’d always try and be as honest as possible if items have marks on them or are different in any way to how they were when you bought them – if anything just to avoid potential negative feedback.
Be realistic about pricing
One of the main reasons I see people failing to sell anything on their Depop is because they’re being unrealistic about how much an item will sell for. There’s no harm in testing the waters with a higher price and seeing if you get a buyer (many of my items are probably a little overpriced right now because I’m still getting used to how Depop works) but be realistic about it. If you bought some shoes for £60 and you’ve only worn them once, you probably aren’t going to get £60 back for them. The majority of people on Depop are looking for a bargain and you need to take that into consideration! Why would they buy shoes that have been sat in a box in your room for 5 months for the same price they could buy them from a reputable store? That said, don’t undersell yourself. Be strict with your absolute lowest price and don’t be swayed into selling just because someone’s interested in your item – there are a lot of chancers on Depop!
Do you have Depop? Do you have any tips you’d add? Let me know your username in the comments and I’ll give you a follow!