I’m a sucker for comparison. I love looking back on things and seeing how far I’ve come, whether that be my fashion sense, my photography or just my blog stats, I think it’s great to have a record of where you started. And where better to keep such a record than a bullet journal? I’ll admit that my tracking could be a LOT more in-depth than what it currently is. However, keeping things simple is often one of the only ways to guarantee I’ll bother with them, so there is a reason it’s so basic!
It took me a while to come up with a method that worked for me, and I must have given up on three or four layouts mid-way through. My current favourite layout is the one above though, which I use to track my blog pageviews and my Twitter and Instagram following. It basically involves colouring in a block once I’ve passed a milestone, so super easy to do! I nicked this layout from Gwennan last year and liked it so much I added it back to my 2018 journal.
In addition to this, I track the stuff that you see in my monthly blog and social stats posts. Each month when I’m writing said posts, I go through my Google Analytics and write down all the things I like to compare. Sessions and pageviews are my top two (and I’ll come back to these in a minute) but other than that I only really record a few things. My bounce rate is important to me as a lot of my traffic comes from Pinterest. Of course my aim is to convert visitors into loyal readers, and seeing how many people bounce from my blog is important for letting me know how well I’m doing.
I also have a space for my social stats which breaks my following down more than my block layout allows. Usually my gains here are small, but show areas where I can improve.
Finally, I track some key Twitter stats (and should probably start incorporating some Instagram insights in here too). I know my readership largely come from Twitter and I do see a drop in engagement when I forget to tweet links to my posts, so keeping track of this helps me link any changes in my stats. Usually I write a couple of comments to improve the following month, though in Feb I just wrote about my Twitter performance!
I said I’d come on to pageviews and sessions again – reason being that I actually have a whole spread dedicated to tracking them. I’m colour-coding the months based on how I’ve themed them in the rest of my journal so hopefully in December I’ll have a fun overview of the year. The blocked chart refers to my pageviews and the line is for my sessions if you’re interested! Again it’s fairly simple, so shouldn’t be too difficult to maintain (and is one of those things I can always fill in retrospectively if I forget). I added this layout after the first block one I shared, and probably don’t really need both. I’ll see how I get on with filling them in, though I imagine I’ll just use the first layout for my social stats in the future.
How do you keep track of your blog stats in your bullet journal? Do you use multiple layouts like me or do you manage to keep everything all in one place?