How to stay motivated to create content you love

Lit candle sitting to the left of a grey notebook with a black strapped watch on top of an orange and pink hued backdrop

I often define myself as a content creator. It’s in my Instagram bio, it’s what I do 9-5 and it’s an accurate representation of how I’ve spent many a weekend. Whilst to the outside world, content creation might seem easy, those of us in the game know the challenges that come with trying to being creative 24/7. I thought I’d try and give some tips to anyone also struggling to stay motivated as it’s always good to know you aren’t alone!

I’d like to start by saying that most of us struggle with content creation from time to time and it’s normal. I suffer with burn-out a lot and it’s often because I’m struggling with exactly what it is I want to create and the direction in which I want my content to take. One of my favourite creative platforms is Instagram, and I don’t spend nearly as much time as I’d like creating content for it. I also struggle to dedicate enough time to my blog each month to maintain any sort of consistency. Whilst I go through periods of posting regularly, I often let it fall by the wayside again when life gets busy. I think that’s probably how it’ll always be, but it’s harder to motivate yourself in the down periods. Here’s how I manage to pick myself up again.

Keep track of ideas

One of my main motivators is a list of content ideas I keep in my bullet journal. The longer your list, the more likely it is that there’ll be something on there that you feel like writing about. Maybe you don’t have the motivation to sit and write a 1000 word blog post, but you can throw together a photo diary of sorts, or a short listicle. Writing your ideas down is a good habit to get into anyway, as it means you’re less likely to forget them!

Lit candle sitting in front of a grey notebook, mobile phone and lipstick on an orange and pink hued backdrop

Get inspired

One of my favourite things to do when I’m in a bit of a creative rut is to get reading. I’ll hop on Bloglovin’ to catch up on some blog posts or have a browse of Instagram. This isn’t always the most helpful thing to do as it’s easy to get distracted, but it can certainly help if you stay focused. Sometimes it’s good to take a step back and see where your content fits in the wider scheme of things to help give you a more concrete direction, too.

Take a break

This is tricker if you’ve got deadlines looming, but try and give yourself a bit of respite if you’re really not feeling it. It sometimes takes me weeks to finish a blog post and when that’s the case I just don’t force it. If there’s content that you need to get out because you’re being paid for it, try approaching it from a different angle and see if it helps motivate you, otherwise just allow yourself some time to take the pressure off.

Keep a bank of images on hand

One of my main motivators is photography – it’s one of the reasons I started my blog in the first place. It can be a great way of taking a break from writing or to inspire new content. When you have images on hand, there’s nothing to stop you just publishing a new post when motivation strikes. There have been so many times that I’ve written out posts and then have had to keep them on hold because I haven’t had any imagery to use with them. I’m not a huge fan of using stock photography if I can help it, though I’ve been much better at doing so this year when I haven’t had anything else to use.

I hope this little post was of some use to you! It’s hard to stay motivated to create content, so don’t be too hard on yourself if it doesn’t always come naturally. Let me know what your top tips for staying motivated are down below.