If you’ve been blogging for a while, chances are you have a whole back-log of older content that just doesn’t get read. I know I do. Recently, I’ve been making some changes to try and show my old content some love. Here’s 5 ways that you can spice up your old posts too!
Switch out rubbish images
I’m pretty proud of some of the photography on this blog, but there’s a lot of not-so-great photos mixed in there as well. Taking new photos or finding more relevant stock photos can make the world of difference to an otherwise-okay post. If you write on your photos (like I do), unifying them to fit your brand will help you look more professional.
Re-jig the content
Is it all still relevant? I wrote some quality posts in 2014, but some of the information is now outdated. By regularly going through and having a bit of a reshuffle of your content, you’re making sure it’ll still get the love it deserves! If the idea was there but the content was lacking, you could also completely re-write the post. You don’t need to delete and start afresh, you’ll just need to work harder to promote it.
When I first started blogging I knew nothing about SEO. Nowadays I use the Yoast SEO plugin to help me out, and it’s definitely worth showing your old posts some SEO love! If you’ve got a lot of posts this might take some time, but by picking out some of your most popular/favourites that didn’t do so well, you can ensure that people will be more likely to find them organically.
Fix your broken images/links
I always seem to have new broken link notifications popping up in my sidebar! Often this is where people have left their blog link in a comment and then changed their url, but sometimes it isn’t. Taking out broken links will no doubt improve your SEO anyway, but will also help make your content appear more reliable. Broken images don’t happen very often, but if a stock photo you’ve used gets removed, it might go MIA from your blog too.
Create pinnable images
This has been a big one for me recently, so much so that Pinterest is now my top referral site (win!). Even if you aren’t a pinner yourself, having Pinterest-friendly graphics will make people much likelier to pin your content. I recently discovered a way of creating hidden vertical images so you can hide pinnable images that don’t necessarily fit the rest of your post. Click the Pinterest sharing icon on the left to see what I mean. Can you spot the Pinterest-optimised image that isn’t in this post? If you’re feeling really nice you could give it a cheeky pin 😉
Do you regularly spring clean your old content? Do you do anything that I haven’t mentioned? Let me know!