With tons of ‘how to grow your *insert social media channel here*’ links floating round Pinterest, this post isn’t going to be anything revolutionary. However, just because we all know what we should be doing, does it mean we’re actually doing it? I know growing my following is something I’ve always struggled with, but recently I’ve been seeing a lot of improvements so I’ve decided to share my secrets with you!
Focus on one social channel
I know how tempting it can be to read up on every way you can improve your social media, and try and do it all at once. This usually results in frustration because there aren’t enough hours in the day to schedule 50 tweets, plan your Instagram posts for the week and come up with fancy Pinterest graphics for all the blog posts you want to share. Instead, pick one social media channel to focus on for a month or so, and try and implement improvements on that channel alone. Once you’re happy with the progression of that channel, you can start bringing others into the mix.
Pro tip: You don’t need every social channel going for your blog. My blog is not on Facebook, because I know that I don’t have anything extra right now to give that channel, or the funding to manage it successfully.
The key to growth is engagement. If people don’t know who you are, they can’t (and won’t) follow you. Make sure you’re giving out follows and likes as well as expecting to receive them! You can choose to do this focusing on one channel, or dedicate 10 minutes a day to checking all your social outlets and liking/commenting/following a few people who you genuinely like. Most people will follow back others who are similar to them, or who share the same interests. You should only engage with content you actually enjoy, and this will eventually become a two-way thing!
I’m not gonna lie this one is hard. I plan a lot of my life in my bullet journal and that often includes adding ‘schedule 10 tweets’ or ‘post on Instagram’ to the list. I try and make sure I post on Instagram regularly (once every other day at least) and I do try and fill up my Buffer feed before I go to bed each evening, and once again in the middle of the day. There are loads of scheduling sites out there so it might take a little bit of trial and error before you find the one that 100% works for you.
You don’t have to do this every day. The more you can do it, the better your results, but don’t worry if you can’t manage it every day. Every other day, or a few times a week will ultimately still grow your following.
Cross-promoting your platforms (i.e. tweets like ‘did you know you can follow me on Instagram?’ followed by a link/preview of your grid) is another great way to grow your following across multiple channels, even when you’re only focusing on one. You can tweet links to your Pinterest, your Bloglovin’, your YouTube channel, but still be focusing on Twitter as your main social channel. I tend to have cross-promotion as the main bulk of my scheduled tweets and then throw some blog posts into the mix later on.
Life often gets in the way of all of these pieces of advice, but your best bet at growing your following is just to be active on social media. Try and find some free time to engage with others, but even if you can’t engage, make sure you’re still posting. Use hashtags, create content, and just enjoy what you’re doing with that particular channel. If you don’t want an Instagram theme, don’t have one! If you have nothing to tweet about, retweet others! Just keep your feed interesting and active and people will come to you.
I hope you enjoyed this post, let me know if you think I’ve missed anything important!