Pinterest is by far the biggest referral to my blog, but when I write about this in my stats roundups, I always get comments from people who don’t know how to use it. I think Pinterest is one of those things that you’ve either got down to an art or you haven’t got a clue about, so for those identifying with the latter, I’m gonna tell you how to use Pinterest with your blog. I’m not an expert, but I get a healthy amount of traffic and I know how to utilise the platform to get the best out of it, so I hope you’ll find this useful.
Create Pinnable content
The first two points sort of link together, but firstly you need to be creating ‘Pinnable’ content. Essentially, you need to find your niche. Is your photography great? Do you write informative posts? Do you just blog for fun? Whichever one of these you fall into, there’s a space on Pinterest for you: it’s just about finding it. You want to be trying to tap into a niche which is relatively popular to ensure that you’ve got an audience waiting for you, but if your content is really out of the box then you might have to get the ball rolling. If you’re just posting images, make your captions are strong so people have a reason to click through to your profile.
Create Pinnable images
It’s no good putting your heart and soul into writing quality posts for Pinterest if you’re missing the mark with your images. There are great tools around which you can use (I’ve heard good things about Canva) but the key is portrait photos and large text. Your audience is mainly going to be on mobile, and you need to grab their attention as they’re scrolling through their Pinterest feed. Bright colours tend to work well, and I also like to incorporate the image I’ve used at the top of the post for some consistency. I’m planning a whole post on Pinnable images soon, so let me know in the comments if you have any specific image questions!
Create boards which relate to your interests
Whilst I do use Pinterest to promote my blog, my account is just full of things that interest me in general. I have about 7 boards dedicated to home decor which isn’t something that I ever feature on Lazy Thoughts, but it’s something I love planning in my free time. Using Pinterest to the best of its ability is a commitment, but I personally love it so don’t feel like it’s a chore. You don’t have to pin everyday (and if you read my stats posts you’ll know I don’t) but building up your profile will definitely help you get noticed.
Join group boards
Group boards are a great way of getting your content seen and discovering new pins. There are usually rules on groups about sharing and some boards won’t be accepting new members, but it’s worth having a look to find a board or two in your niche. I’ve recently joined a few bullet journal group boards and it’s great because I get to discover new content and share my own with a wider audience. To find group boards, use the search bar or tools like Pingroupie. Just pop a couple of keywords in and hope for the best. If all else fails, ask around on Twitter or invite some of your favourite pinners to collaborate with you.
Have a board dedicated to your blog
I have a board called Lazy Thoughts, which is where I pin all my blog posts after I hit publish. I also pin some of my advertisers content there, as well as Instagram photos that relate to my blog/brand. Basically, if I endorse it as Lazy Thoughts rather than just as Megan, it goes on the board. I think this is a great way of using Pinterest with your blog as it helps you to have a visual of your brand and it keeps all your posts in one place should you build up a loyal audience on the platform.
Get a business account
As a final step, get a business account. You’ll get access to analytics which can tell you how many views you’ve had on certain pins, how many people are visiting your profile each month, and which of your blog posts have been pinned the most times. This insight can help you write content better suited to your audience or can just be a bit of fun to see if what you’re doing is working. I don’t always use my analytics, but I love being able to access this information if I want to.
You’ll also be able to see your audience’s interests. This is a good tool for seeing where you could branch out with your own boards. For instance, this suggests that my audience are interested in pins about food (healthy snacks, desserts and recipes). I have one board for food (aptly named FOOD) but I don’t pin on it regularly. To be honest I’d forgotten about this board, but I might make more of an effort to use it now I know my audience would be interested in this sort of content.
I hope this post was helpful to those of you struggling a little to make Pinterest work for you. If you’re still confused, my best advice would be to just sign up and get stuck in. You can’t really do it wrong! Don’t forget to leave any questions you have about Pinterest images in the comments, and pin this post for later.
Like this post? Find me on Pinterest @lzythoughts to see my tips in action. Leave your username in the comments and I’ll follow you back.