I recently wrote about how to use Pinterest with your blog. I alluded to the fact that I was going to follow it up with a post on pinnable images, and here we are. I’m not an expert as I only have my own experiences to go off, but I’ve certainly seen enough images on Pinterest to know what works and what doesn’t.
Use portrait photos
My absolute number one piece of advice if you take nothing else on board is to use portrait-oriented photos. These stand out so much more on Pinterest than landscape photos when scrolling down your feed. If you haven’t taken a portrait-oriented photo for your blog post, you can still create a portrait image for Pinterest, you’ll just need to crop it or use a plain background. I find images much more engaging when I’m using Pinterest personally, but you can definitely create an image just using colours and text.
Use an eye-catching title
So, 9 times out of 10 I would say go with the title of the blog post you’re creating content for. However, sometimes a slight re-work to make a title snappier might work better. Either way though, the text on your image needs to be readable. Make it the focus of the image so people know what they’re clicking on, and try and make it as descriptive as possible. It’s also useful to add your blog url to the image, particularly if you’ve got your own domain that’s easy to remember.
Examples of Pinnable images made using Canva.
Make it fit your brand
I include my blog logo in the top right-hand corner of my Pinterest images which helps promote my branding. I also only use certain colours for my text, which are ones I’ve highlighted as being part of my brand. There are so many ways of keeping images on-brand, and a lot of it just comes down to using the same design/colours/fonts across all your platforms. I could probably work on this myself, but above are some examples of how you can integrate colour and imagery into your own content.
Add the images to your blog posts
It seems obvious, but people need to be able to find your image when they go to pin it directly from your blog. I like to include mine at the bottom of my posts but I put them in a code which hides them. They appear when you decide to pin the page (I have a Pinterest plugin which allows me to do this but a lot of bloggers also have ‘pin me’ buttons when you hover over their photos which does the same thing) and you can choose which image you want to pin from all the images on the page.
You don’t have control over which images people will pin with your content, but you can give them an obvious option. For example in the above selection, I would hope people would pick the middle image. It clearly relates to the post where it was found, and it’s basically the only image with text on it. You could create a few different options so that your readers can pin the image that suits them the best (maybe one more image-heavy and one more text-heavy) but I always just go with one.
I hope this has been a helpful starting point for creating pinnable images for your content. You can see examples of my Pinterest images on my Lazy Thoughts board. There’s also one hidden in this post, which you’ll find if you pin it 😉
Let me know how you create pinnable images for your content. What software do you use? Do you focus on imagery or let the words do the talking?