I feel like I’ve been in a blogging rut for about six months now, and sadly I know I’m not the only one. I’ve thought a lot about what I want to create, where I fit into the blogging community and just generally how I want to proceed with my blog. And I keep reading posts about others doing the same. I haven’t posted properly (i.e. consistently) on my blog since last year. Whilst this is in part due to getting a job, I’ve also faced a lack of ideas and motivation to actually sit down and write. I love blogging, but when I see people killing it every single time they post, I can’t help but wonder if there’s space for all of us.
Of course, the short answer is yes, there is. Because we can all write posts and take photos and share on social and connect with others. But what about the long answer? For me, there’s only a certain amount of people that are ever going to ‘make it’. There are hundreds of thousands of bloggers – mostly female, aged 17-35 who have jumped on a bandwagon with a passion for creating content. People like me. Growing a following is tough when there’s so many of us doing similar things. And whilst I’ve written posts on how to actually do it, I’m still not an expert. I’m struggling.
So what can we do about it?
I’m not pretending that I’ve got all the answers by any means and if you’re happy creating content then it’s what you should be doing, regardless of where you may fit in the grand scheme of things. For a lot of people, that’s all that really matters. For those of us that love creating content but would also like an audience and engagement and all of that fun stuff though, it’s a little different.
There are benefits to being a community of so many; there’ll always be the opportunity to learn from others in our niche, to make new friends and engage with people who we can relate to, but sometimes the negatives can be overwhelming. From buying followers and copying content to stealing images and creating dodgy relationships with brands, there’s a lot more to blogging nowadays than just sitting down and writing, and part of me thinks maybe that’s where the problem lies.
Twitter and Instagram are full of promo after promo, and frankly it’s boring. Yet I continue to do it as much as the next person. Why? It’s worth it for the chance of standing out. For that RT that really takes off. For views. Of course, there are some unique bloggers out there covering topics nobody else is, but beauty, fashion, travel and lifestyle? It’s a tough market and at the end of the day, we aren’t all going to stand out from the crowd.
I suppose the only solution is to stick at it and try not to worry about how we compare to others in the simplest sense. Hopefully those who have grown their following un-authentically will be forced to start over. Hopefully brands will start seeing the benefits of working with ‘micro influencers’ and those of us who fit this category will be able to reap the benefits of blogging in the same way those with bigger followings do. This isn’t about encouraging people to give up the ghost if they aren’t where they want to be, it’s kind of the opposite. An acknowledgment that we’re all struggling to find our place, our niche, and create content that we’re proud of all the time.
I also don’t want this to come across as a blogger who is bitter about not being in the ‘big league’ either, as it’s not that at all. I’ve worked with brands in the past and whilst it’s something I’d love to do more, I appreciate that there are plenty of others out there doing what I’m doing and probably doing it better. I know that this is something for me to work on, and it’s not going to happen overnight. But it is hard to consistently create content that you’re proud of and that has meaning, when you can find similar stuff out there already. For ages my go-to posts have been ‘how to’ style blogging tips and tricks, but recently I’ve been feeling like I’m not really qualified to give that advice, opting to share how I do things instead, to show you my processes rather than telling others how they should do things. The tips and tricks can be found on Pinterest.
In short (although this is my longest post in a while) I’m feeling lost. The sense of community that I once felt seems to be getting lost in a sea of people clambering over each other to get to the top and I’m struggling to create content I love. Back in 2015 I wrote a post called The Ever-Increasing Standards of Blogging and a part of me almost wishes I could return to the mindset I had then. I was overwhelmed by the Blogosphere and decided to distance myself from it to get back to where I started, and it felt good. Maybe I will go down the route of my past-self and take a complete break, or maybe I’ll feel so inspired after publishing this that I’ll have 10 posts scheduled by next weekend. Sometimes it’s just nice to get things off your chest after all.
What are your thoughts? Is there room for all of us or are we all jostling for position? I’d love to know.